6 Ways to Create An Effective Employee Referral Program In Nigeria

  • Reading time:8 mins read

Today’s business world is very competitive. You must ensure a good employee referral programme to use the power of your team’s network and draw top talent. When you create an effective employee referral program, you not only make it easier to hire new people, but you also encourage everyone in your organisation to work together and be engaged. This piece will walk you through the steps you need to take to create an effective employee referral program in Nigeria that works and helps your business grow.
A well-designed referral programme can significantly affect your company’s growth and ability to compete, whether you’re looking to fill specific roles or conduct a more comprehensive talent search.

Here are 6 steps to create an effective employee referral program in Nigeria

  1. Define your objective
  2. Create the program
  3. Promote the program
  4. Keep track of and manage referrals.
  5. Measure success
  6. Continuous improvement

Define your objectives

Before you start making an effective employee referral program that works, you must be clear on your goals. First, be clear about what you want from the programme. Are you trying to fill certain jobs or find people with specific skills quickly? Figuring out these goals will help you plan and direct your feedback programme.

Next, list the measurable results you want to see, such as the number of hires from referrals or the quality of the candidates suggested. These goals will help us determine how well the programme is working and what changes need to be made in the future.

When you create an effective employee referral programme, you set the stage for matching your hiring efforts with your business goals by being clear about your goals. This strategic method not only makes hiring the best people easier but also strengthens your company’s overall workforce and gives it a competitive edge.

Create the program

Planning the programme carefully is essential for its success and how it affects your business if you want to make an employee feedback programme that works.

Make it clear who can join the referral programme by setting clear qualifying criteria. This clarity ensures that all workers are treated fairly and honestly, encouraging them to participate actively in the programme.

Set up appealing rewards and referral incentives that align with your business’s culture and values. You might offer cash bonuses, more paid time off, or other meaningful rewards to encourage workers to recommend qualified candidates.

Describe a streamlined referral process that makes it easier for workers to send referrals and ensures they are reviewed and responded to quickly. Making the rules and steps clear will help you get more recommendations and make the process easier for the people who are referring and those who are applying.

By planning a well-thought-out employee reference programme, you can improve your hiring, make your company more engaged, and encourage people to work together. This strategic method of creating an effective employee referral programme can help your business grow and attract the best people in Nigeria.

Promote the program

You must inform and actively involve your team members to create an effective employee promotion programme.

Tell all workers about the programme clearly and consistently. Share information about the programme’s start, goals, and benefits with everyone through company meetings, emails, and corporate newsletters, among other ways.

Bring attention to the rewards and incentives available for good referrals. Stress that the programme can help both the person who sent the candidate and the person who sent the resume. Ensure that these benefits align with your business’s goals and values.

Showcase the success stories of workers who have made good referrals to get people involved. Celebrate and recognise their efforts to get more people to join the programme and help it succeed.

By constantly promoting your employee referral programme, you make more people aware of it and encourage everyone in your company to get involved and work together. By being proactive, you make the programme more likely to draw top talent and help your company reach its growth goals in Nigeria.

Keep track of and manage referrals.

When you’re trying to create a successful employee referral programme, it’s essential to keep track of and manage requests well so that the process goes smoothly for everyone.

Set up a structured tracking system that lets you monitor leads from when they are submitted until hired. This system should record important information, such as the information about the person who sent the candidate and the state of each referral. This will keep you organized and ensure you get all referrals.

Give the job of managing referrals to a specialised person or a team. Assign roles to ensure that referrals are handled quickly and that the referrer and the candidate are updated on their situation as soon as possible. This responsibility speeds up the referral process and improves the whole experience.

Keep referrers informed and give them comments regularly throughout the process. Update them on how their leads are going and thank them for their help. This will clarify things and motivate people to keep participating in the programme.

You can get the most out of your employee referral programme by keeping good records and handling referrals well. This method not only makes it easier to find qualified candidates but also makes it easier for employees to stay with the company and be engaged, which eventually helps it grow and be successful in Nigeria.

Measure success

To create a successful employee feedback programme, you must measure its success to see what it does and where it can be improved.

create an effective employee referral program

Check how well the programme works by looking at essential numbers like the number of referrals you get, the percentage of referrals that turn into hires, and the quality of the hires that come from recommendations. You can see how well the programme is doing and how it’s helping you hire by looking at these metrics.

Get comments from programme participants, such as referrers and candidates, to learn more about their experience. This feedback helps determine what works well and what could be improved, ensuring that the programme meets the wants of both the company and the employees.

Compare the results to the goals set when the programme was planned. Check to see if the programme has met its objectives, such as hiring people for particular roles or bringing in people with the right skills.

By tracking the success of your employee suggestion programme, you can learn valuable things that will help you make better decisions in the future. This data-driven method enables you to hire better, keep employees longer, and get them more involved, which suits your company’s overall success in Nigeria.

Continuous improvement

Continuous growth is the key to making an employee referral programme that works, stays competitive, and has the most impact on your organisation.

Ask people in the referral programme, both referrers and candidates, for comments regularly. This feedback helps you determine what’s working well and what needs to be changed. You might want to conduct polls or focus groups to gather more information.

Regularly look over programme metrics to keep track of success and spot trends. Look at information like the quality of hires made through referrals, the time it takes to hire someone, and the reference conversion rate. Make smart choices based on this information, and change the program’s plans as needed.

Compare your programme to the best practices in your business to ensure it stays competitive and in line with current trends. Learn about new ideas and methods other successful companies use to attract and keep top employees through employee referrals.

Make changes and updates based on feedback and success metrics. Continuous improvement ensures that your employee referral programme changes to meet your company’s and workers’ needs. This can be done by changing incentives, streamlining processes, or adding more eligibility requirements.

Read Also. How To Conduct Competitor Analysis For Your Business In Nigeria.


By committing to improving your employee referral programme constantly, you can create a culture of innovation and engagement and make it even more effective at finding and keeping good employees. This proactive method helps you reach your business goals and makes you more competitive in Nigeria’s fast-paced market.