How To Write A Compelling Job Description For a Position In Nigeria

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As Nigerian business owners, you must know how to write a compelling job description to get the best people to apply and build strong teams. A well-written job description not only spells out the job’s duties and requirements but is also a great way to show potential employees what your company stands for and how it works.

how to write a compelling job description

This post will discuss the most important parts of writing job descriptions relevant to Nigeria. From describing the job duties to emphasising the essential skills, we’ll give you valuable tips and advice on writing compelling job descriptions that attract people’s attention and lead to successful hiring.

You’ve come to the right place if you want to learn how to write a compelling job description that gets the right people to apply for jobs at your Nigerian company. Let us start by learning how to write job descriptions that get noticed and make a difference.

Here are 7 steps on how to write a compelling job description

  1. Understand the purpose of a job description
  2. Find the most critical parts of a job description
  3. Write job descriptions that are easy to understand
  4. Make job descriptions have the most impact
  5. Change job descriptions to fit the Nigerian situation
  6. Showcase diversity and inclusion in culture
  7. Go over and improve job descriptions

1. Understand the purpose of a job description

You need to know what it’s for before learning how to write a compelling job description. A job description tells employers and candidates what is expected of them and their tasks in a specific role in your Nigerian business.
A well-written work description helps employers understand the primary duties of the job, the skills needed, and the expected performance level. You can clearly explain your business’s needs and goals by ensuring that candidates know what is expected of them and how their role fits into the organisation’s overall success.

how to write a compelling job description

Additionally, a job description is a compelling way to hire people because it attracts qualified individuals with the right skills and knowledge to do well in the position. By being transparent about the tasks and requirements of the job, you can find applicants who are a good fit for both the job and your company. This will save you time and money during the hiring process.
A job description tells people about the duties and requirements of the job, as well as the chances for growth in your Nigerian company. It helps them determine whether they have the skills and experience to do well in the job and whether the job fits with their career goals and ambitions.

A well-written job description can also help applicants determine if working for your Nigerian company is a good fit for them professionally and culturally. It tells candidates about your company’s beliefs, work environment, and expectations so they can make intelligent decisions about whether to apply for jobs with your company.

In conclusion, you need to know how to write a compelling job description to help your Nigerian business grow and succeed by attracting the right people. By clarifying the role’s duties, requirements, and standards, you can speed up the hiring process, attract the best candidates, and build high-performing teams that get results for your business. As you learn how to write a compelling job description, remember the importance of transparency, accuracy, and alignment with your company’s goals and ideals.

2. Find the most critical parts of a job description

Understanding the main parts of a complete and exciting job offering for your Nigerian business is essential to learn how to write a compelling job description. These parts clarify the role’s duties, requirements, and standards, which helps you find the right people for the job and build strong teams.

Title and summary of the job:

  • Pick a job title that is clear, correct, and fits the nature of the role and the level of the position in your company.
  • Give people a quick summary of the primary purpose and goals of the job. This will give them an idea of what to expect.

Duty and responsibilities:

  • List the specific jobs and tasks that come with the job, paying particular attention to the most important ones necessary for it to work.
  • Use short sentences and bullet points to clarify the job and the expectations of the person doing it.

Things needed and qualifications:

  • When listing the skills, experience, and qualities needed to do well in the job, include educational background, certifications, and technical skills.
  • Distinguish between “must-have” and “nice-to-have” standards to help applicants determine whether they fit the job well.

Values and culture of the company:

  • Highlight your business’s values, purpose, and culture to give candidates a sense of who you are as a company and what it’s like to work there.
  • Show people what makes your company unique and why they should be excited about the chance to work for you.

3. Write job descriptions that are easy to understand

To know how to write a compelling job description for your Nigerian company, you must be clear and go straight to the point. Not only do clear and concise job titles help candidates understand what is expected of them, but they also ensure your message gets through to potential candidates.

Use easy words:

  • Instead of vague or confusing language, choose clear, easy-to-understand language.
  • Don’t use technical terms or industry jargon that people who aren’t in your area might not understand.

Attention to critical points:

  • Pay attention to the most important parts of the job, such as the main duties, necessary skills, and expected outcomes.
  • Place the information candidates need to know at the top of the list, and avoid including extraneous details that could confuse or distract them.

Effectively arrange information:

  • Use titles, bullet points, and subheadings to break up the text in your job description so that it makes sense and is easy to follow.
  • Put the information in order, starting with the most essential facts and working up to more qualifications or preferences.

Make it clear and specific:

  • Don’t use vague or general language when discussing the role’s tasks, expectations, and qualifications.
  • Give specific examples or metrics to show what the tasks are and what skill level is needed.

Keep it short:

  • Aim for simplicity by getting your point across quickly without losing clarity.
  • Short sentences and bullet points are great ways to do this, making it easier for people to read and understand.

4. Make job descriptions have the most impact

To learn how to write a compelling job description for your Nigerian company, you must ensure that your job posts are set up to attract the most attention. A well-written and visually appealing job description not only attracts people’s interest in the job but also makes the requirements and standards of the job clear and easy to understand.

Arrange data in a way that makes sense:

  • Your job description should contain the information coherently, starting with the most important parts.
  • Separate the job description into separate parts with headings and subheadings, like “job summary,” “responsibilities,” “qualifications,” and “benefits.”

Use subheadings and bullet points:

  • Bullet points are an excellent way to break up long blocks of text by listing specific duties, skills, and needs.
  • Use subheadings to organise information and lead candidates through the different parts of the job description. This will make it easier for them to find the information they need.

Stress the essential selling points:

  • Show off the unique aspects of the job and your Nigerian business, making it a good opportunity for people to apply.
  • Use bold or italicised text to draw attention to important selling points, like the chance to move up in your job, competitive pay, or a supportive workplace.

Use keywords for better SEO:

  • When people are looking for jobs online, they are likely to use relevant buzzwords and phrases. Use these in your job description.
  • Include buzzwords in your job description without making it feel forced. This will keep it easy for candidates to read and interested.

Be thoughtful about visual elements:

  • Add visuals like logos, icons, or pictures to your job description to improve its appearance and strengthen your Nigerian business’s brand personality.
  • It is important to use visuals tastefully and carefully to match the job description and keep things professional.

5. Change job descriptions to fit the Nigerian situation

If you want to learn how to write a compelling job description for your Nigerian company, you must ensure that your job posts make sense in Nigeria. Suppose you know about the unique economic, social, and cultural factors that affect Nigeria. In that case, you can write job descriptions that will appeal to local people and meet the needs of your business.

Know the implications and preferences of other cultures:

  • When writing job descriptions for Nigerian prospects, make sure you take cultural norms, values, and preferences into account.
  • Use words and phrases that are culturally appropriate and appropriate for the situation. Avoid statements or references that people may not understand or find useful.

Deal with specific problems and chances:

  • Consider the problems and opportunities of the Nigerian job market, such as the high unemployment rate, lack of skills, and rapidly changing businesses.
  • Talk about how your Nigerian business deals with these problems and gives its workers chances to learn, grow, and move up.

Stress the needs and expectations of the locals:

  • Your job descriptions should be specific to the needs and demands of the Nigerian business world. They should cover topics such as following rules, industry standards, and how the local market works.
  • Make it clear to candidates how they can help your Nigerian business succeed and do well in the local environment.

6. Showcase diversity and inclusion in culture:

Your job descriptions stress that your Nigerian company is dedicated to diversity, fairness, and inclusion. This will show that you value and respect the variety of Nigerian talent.

how to write a compelling job descriptionUse welcoming language and images to show that your Nigerian business is committed to making the workplace a place where everyone feels welcome and respected.

Use language that welcomes all:

  • Use language that doesn’t show gender, racial, or other biases to ensure all candidates feel welcome and respected.
  • To show that you care about diversity and inclusion, use phrases like “candidates from all backgrounds” or “individuals with a wide range of experiences.”

Draw attention to diversity efforts:

  • In your job descriptions, discuss any diversity programmes or efforts that your Nigerian company has to demonstrate its commitment to diversity and inclusion.
  • Talk about staff resource groups, diversity training programmes, or other efforts your company makes to make the workplace more welcoming.

Emphasise equal opportunities:

  • Make it clear that your Nigerian business is an equal-opportunity company looking for people from all walks of life and backgrounds.
  • In your job descriptions, include a statement reiterating your dedication to giving everyone the same chances.

Display a range of representations:

  • Use words and pictures in your job titles that show how diverse your Nigerian company is and how diverse its employees are.
  • Include photos or testimonials from workers from various backgrounds to show that your company is committed to being open to everyone.

Encourage different points of view:

  • When asking people to bring their unique experiences and points of view to the job, stress how important diversity is for driving innovation and creativity.
  • Talk about chances for professional growth and advancement. This will show that your Nigerian company wants all its employees to grow and succeed.

7. Go over and improve job descriptions

As you learn how to write a compelling job description for your Nigerian business, it’s essential to make reviewing and improving your job postings a top priority. Reviewing and updating them regularly ensures that your job descriptions are current, accurate, and attractive to potential candidates.

Ask Stakeholders for Feedback:

  • Get feedback from people involved in your Nigerian business, such as hiring managers, team members, and HR pros.
  • Ask for feedback on how clear, complete, and in line with the needs of the role and your organisation the job description is.

Include feedback from employees:

  • Get current workers involved in the review process by asking them to give feedback on how well the job description describes the role. 
  • Consider any ideas or tips from employees who know what the job entails and what is expected of them.

Make sure you follow the law:

  • Check the job descriptions to ensure they follow Nigeria’s labour laws, rules, and business standards.
  • Make sure that job postings include all the legal information they need, such as information about equal employment opportunities, non-discrimination rules, and other legal requirements.

Example of a well-written job description

Here’s a well-written job description for a Marketing Manager position tailored to the Nigerian context:

Job Title: Marketing Manager

Company: Business Nigeria Ltd.

Location: Lagos, Nigeria

About Us:

At Business Nigeria Ltd., we’re a leading provider of innovative solutions in the tech industry. Our mission is to revolutionize Nigeria’s digital landscape and empower businesses to thrive in the digital age.

Job Summary:

As a Marketing Manager at Business Nigeria Ltd., you will develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will lead a dynamic team of marketers and collaborate cross-functionally to achieve business objectives.


  • Develop and implement strategic marketing plans to promote Business Nigeria Ltd products and services in the Nigerian market.
  • Conduct market research and analyze consumer trends to identify opportunities for growth and innovation.
  • Oversee the creation of marketing collateral, including website content, social media posts, and email campaigns.
  • Manage digital marketing channels, including SEO, SEM, email marketing, and social media advertising.
  • Monitor and analyze marketing performance metrics, such as ROI, CAC, and conversion rates, to optimize campaigns and drive results.
  • Collaborate with sales, product, and design teams to ensure alignment and consistency across all marketing initiatives.
  • Stay up-to-date with industry trends and best practices to maintain a competitive edge in the market.


  • Bachelor’s degree in Marketing, Business Administration, or related field. MBA preferred.
  • Minimum of 5 years of experience in marketing management, preferably in the tech industry.
  • Proven track record of developing and executing successful marketing campaigns that drive business results.
  • Strong leadership and interpersonal skills, with the ability to inspire and motivate cross-functional teams.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
  • Strategic thinker with a data-driven approach to decision-making.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, and social media management tools.


  • Competitive salary and performance-based bonuses
  • Comprehensive health insurance coverage
  • Flexible work schedule and remote work options
  • Professional development opportunities and ongoing training programs
  • A vibrant company culture with team-building activities and social events

How to Apply:

Interested candidates should send their resumes and cover letters to [email address] with the subject line “Marketing Manager Application—[Your Name].” Please summarise your relevant experience and why you’re passionate about joining Business Nigeria Ltd.

Business Nigeria Ltd is an equal opportunity employer committed to diversity and inclusion. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.

Read also. How Do I Manage Cash Flow Effectively For My Nigerian Business


In conclusion, Nigerian companies must learn to write compelling job descriptions to hire the best people and build strong teams. Following this advice and tips, you can write job descriptions that attract candidates and meet your company’s needs.

As you look for ways to improve your hiring, you should add your business to our online list. Joining our platform makes you visible to many candidates and shows dedication to getting the best people. Sign up today to take the next step in marketing your business and getting the best employees. Let us help you get the most out of your employees by writing good job descriptions.