How can I use social media to drive sales in Nigeria?

  • Reading time:27 mins read

Social media is an essential tool for companies worldwide in this digital age. As Nigerian business owners, you can uniquely use these sites to reach more people and make more sales. You can turn your website into a strong sales engine if you know how to use social media to get people to buy. The tips in this article will help you use social media to drive sales to its fullest potential, connecting with customers, making exciting content, and eventually making more sales in Nigeria’s competitive market. 

Let’s look at 8 ways to use social media to drive sales.

  • Knowing who you want to reach
  • Picking the correct social media sites
  • Making content that people want
  • Using marketing through influencers
  • Putting together targeted advertising campaigns
  • Getting your audience’s attention
  • Using content created by users
  • Keeping up with the latest trends on social media

1. Knowing who you want to reach

To use social media to drive sales, you need to know who you’re trying to reach. If you know your customers and their needs and wants, you can tailor your social media plan to suit them.

  • Determine who you want to reach: First, determine your best customers. Think about gender, age, location, income, and hobbies. Knowing about these groups will help you make content that appeals to them. For instance, if you sell clothes, knowing whether your customers like to wear casual or dressy clothes can help you decide what kind of material to make.
  • Look at how customers act: Check out how the people you want to reach use social media. Which sites do they visit most often? What times do they do the most? What kinds of material do they like? To get this information, use the tracking tools built into sites like Facebook, Instagram, and Twitter. This information will help you share content on the right platforms and at the correct times to get the most engagement.
  • Make profiles of your customers: Create detailed customer profiles to represent different groups of people you want to buy from. A customer persona is a made-up figure that represents a particular group of people in your audience. Include your age, job title, hobbies, and social media use. Making personas helps you picture your audience and ensure your messages and material are more relevant to their needs.
  • Figure out what hurts them: Identify your audience’s problems and painful spots. What issues do they want to address? What sound or service do you offer them? Discussing these problems in your social media posts can better attract and keep your followers’ attention.
  • Watch and make changes: Monitor your audience’s likes and actions. Keeping up with social media trends and customer habits is essential because they can change quickly. Use tools like Google Analytics, social media tips, and customer comments to find out what’s working and what’s not. Prepare to change your plan based on what you’ve learned.

2. Picking the correct social media sites

It’s essential to pick suitable social media sites if you want to use them to boost sales. Many social media sites can help you meet your sales goals. Each one has its features and audience. How to pick the best tools for your business:

  • Who are you writing for?: To begin, find out where your ideal customers spend their time online. Do they spend more time on Facebook, Instagram, Twitter, LinkedIn, or other sites? Look at the data and analytics from the social media sites you already have to see where people are most interested in interacting with you. Here are some tips to help you focus on the platforms that benefit your customers most.
  • Learn about the platform’s strengths: As with any social media site, each has its strengths. For example, Facebook is a great way to unite people and share through posts, news, and events. Photos, videos, and stories that are easy to see look great on Instagram. Twitter is a great way to get news and quick updates, as well as to join discussions. LinkedIn is the best place to connect with other professionals and do business-to-business marketing. TikTok is great for making short, exciting movies that can go viral quickly—pick platforms that fit your business’s goals and the type of content you can regularly post.
  • Look at the platform’s demographics: Check each data to ensure it fits the people you want to reach. Instagram and TikTok, for example, have many younger users, while LinkedIn is more for businesses and workers. Facebook users come from all over the world and are of many ages. You can reach the right people more quickly if you match the platform’s demographics with your target group’s.
  • Think about your content plan: Take time to think about the information you want to write. Platforms like Instagram and Pinterest may work better if your items look good. LinkedIn might be the best choice if you want to share professional material and information about your field. Ensure the platform can handle the information you want to use, like long-form articles, videos, and images.
  • Look at what your competitors are doing: Find out where your rivals are working hard and where they aren’t. This can help you figure out where your possible customers are. You should also look for chances to stand out on less busy sites.
  • Check and record: Try different sites to see which gets the most sales and engagement. Start with a few sites, keep an eye on how well they work, and then focus on the ones that give you the best results. Check your progress with social media data and change your plan as needed.
  • Use your resources wisely: Managing several social media accounts at once can take a lot of time. Ensure you have the tools to stay active on all your chosen platforms. It’s better to be great at just a few to avoid being too weak on many.

3. Making content that people want

If you want to use social media to boost sales, you must make material people want to read. Your material should get people’s attention, get them to interact with it, and eventually get them to buy something. Here’s how to make content that your audience will enjoy and that will help you make more sales:

  • Find out what your audience likes: Before creating content that interests them, you need to know what they want. Keep an eye on the posts that get the most comments, shares, and likes. Do they prefer text posts, movies, or pictures? Change your material to suit their preferences.
  • Use high-quality pictures: You need high-quality images to get people’s attention on social media. Spend money on good photos, graphics, and movies that look like professionals made. Visual platforms like Instagram and Pinterest are compelling so that beautiful pictures can make a difference.
  • Tell a Story: A great way to get people interested is to tell them a story. Tell stories about your business, your goods, or your clients. Stories connect people emotionally and make your material easier to understand. You could share a behind-the-scenes look at how you make your products or a story about a happy customer.
  • Being genuine and honest is essential: Authenticity hits home with people. Be sincere in your posts and open about how you run your business. Talk about your brand’s goals, beliefs, and the people who work behind the scenes. Accurate material helps people trust you and stay loyal to your business.
  • Make interactive content: Polls, quizzes, and contests are all types of interactive material that can get people interested. Get people in the crowd to take part and say what they think. This makes people feel like they have a stake in your brand and encourages them to connect with it more.
  • Use strong calls to action (CTAs): If you have a strong CTA, your audience will be more likely to visit your website, buy something, or sign up for your email. Ensure your calls to action are clear, strong, and simple to understand. Words and phrases like “Shop Now,” “Learn More,” and “Join Us” can get people to do something.
  • Use content created by users: User-generated content is a great way to get people to believe and interact with your brand. Get your customers to discuss how they’ve used your goods, and then share those posts on your social media pages. This gives your customers accurate information and shows that you value them.
  • Make sure your branding stays the same: Branding that remains the same helps people recognise and trust it. Your posts should have the same styles, colours, and tones. Consistency makes it easy to identify your material and strengthens your brand identity.
  • Make regular posts: Posting often interests people and keeps your brand in their minds. Make a content calendar to plan out your posts ahead of time. Posting regularly helps maintain a steady flow of engagement and keeps people interested in your goods or services.
  • Look at and improve: How well your work is done regularly. Check your stats to see which posts are doing well and which need improvement. Based on this information, change your plan to improve your content and get your audience more involved.

4. Using marketing through influencers

Influencer marketing is a vital way to use social media to boost sales. Influencers can reach and interact with large groups of people, which makes them helpful advertising partners for your goods or services. To get more sales, use influencer marketing in the following ways:

  • Find the right people who can affect you: The first step is to find influencers with the same beliefs and audience as your brand. Look for Nigerian influencers with a strong connection with their fans and get them to interact with them often. Micro-influencers with smaller but more loyal followings can also be very useful. They don’t have to be famous people.
  • Form real connections with others: Talk to leaders to get to know them better. When you reach out to them, show that you understand their material and why you think they are a good fit for your brand. When genuine relationships are also natural, promotions make them more effective with audiences.
  • Make your goals clear.: Set clear goals for your influencer marketing efforts. Having clear goals helps you see how well your efforts are going, whether you want to raise brand awareness, get more people to visit your website, or make more sales. Make these goals clear to the people who can help you achieve them.
  • Make campaigns that get results: Collaborate with influential people to create campaigns that interest people in your goods or services. Give influencers the freedom to talk about your brand in a way that feels normal to them and those who follow them. This level of authenticity can make your campaign much more successful.
  • Give influential people the right tools: If you give them all the information and tools they need, they can help promote your business. This includes information about the goods, essential messages, and high-quality pictures or videos. If they are well-prepared, they can better showcase your brand.
  • Use more than one platform: Tell social media influencers to use multiple sites to get the most people to see their posts. Each site has pros and cons, and running your campaign on more than one can help you reach more of your target audience. One example is Instagram, which is excellent for visual material, and Twitter, which is suitable for quick updates and interaction.
  • Keep an eye on and record performance: Key metrics like engagement rates, click-through rates, and sales conversions can help you track how well your influencer efforts are doing. Use tools for social media analytics to collect data and determine how well each strategy worked. This lets you know what works so you can change things for future ads.
  • Promote partnerships that last a long time: Instead of working with influencers just once, consider making long-term relationships with them. Long-term friendships help people get to know and trust each other better, strengthening the influencer’s support over time. Sales can go up for a longer time if people keep working together.
  • Use content created by users: When people who follow an influencer talk about their experiences with your brand, this is called user-generated content. Run events or share user posts on your social media pages to get people to do this. User-generated content makes your brand seem more trustworthy and helps your ads reach more people.
  • Follow the rules at all times: Make sure that your influencer marketing campaigns follow the rules for advertising in your area and the rules for each site. This includes ensuring that paid content is disclosed correctly so that the audience can trust the content and stay honest.

5. Putting together targeted advertising campaigns

One good way to use social media to boost sales is to run focused ad campaigns. You can get the most out of your ads and get a good return on your investment by carefully targeting them. Here’s how to use social media to run great campaigns for targeted ads:

use social media to drive sales

  • Set clear goals for your campaign: First, clarify what you want your advertising effort to do. Clear goals will help you plan your strategy and see how well it’s working, whether your goal is to raise brand knowledge, get more people to visit your website, or make more sales.
  • Who are you writing for?: To make ads that reach the right people, you need to know a lot about them. Use analytics and insights from social media to learn about your customers’ hobbies, behaviours, and demographics. With this knowledge, you can make ads that reach and connect with your audience.
  • Pick the right platform: Advertise each social media site differently. Pick the sites where the people you want to reach will most likely be. For example, Facebook and Instagram are great for ads with pictures, LinkedIn is great for business-to-business marketing, and Twitter is great for exciting talks.
  • Make ads that people want to read: Your ads should look good and get their point across clearly. Ensure your writing is clear and exciting, and use high-quality pictures or videos. To get people to do what you want them to do, you need a solid call to action (CTA), like “Shop Now,” “Learn More,” or “Sign Up.”
  • Use the more advanced targeting options: Advanced targeting tools can help you reach your ideal crowd on social media sites. You can choose which users to target based on location, hobbies, behaviours, etc. These options can narrow down your community to ensure your ads reach the people who are most likely to buy.
  • Make a plan and budget: Figure out how much you can spend on ads and how long you want your campaign to last. They let you set daily or total budgets and pick exact dates for when your ads will start and stop. This helps you keep costs down and ensure your campaign goes as planned.
  • Check on and improve performance: Once your ads are live, monitor their performance daily. Use social media site analytics tools to monitor significant numbers like impressions, clicks, engagement, and sales. This information will help you determine what’s working and what’s not.
  • Hiring again: Retargeting lets you reach out to people who have connected with your brand before but haven’t bought anything. Retargeting ads show these potential customers your goods or services again, making them more likely to return and finish their purchase.
  • Check your ROI: Find your ads’ return on investment (ROI) to ensure they are worth the money. Look at how much money the ads cost compared to how much you spent on them. This will help you determine how well your campaigns worked overall and make intelligent choices about your following advertising efforts.

6. Getting your audience’s attention

When you use social media to boost sales, it’s essential to interact with your community. When you build strong ties with your customers, they will stick with you and buy from you again. Here are some excellent ways to interact with your social media followers:

  • Pay attention: Responding quickly to comments, messages, and notes shows that you care about your audience’s opinions and want to provide excellent customer service. Try to answer within a few hours to keep the talk going and quickly resolve any questions or issues.
  • Start talking to people: Don’t wait for people to come to you. Start conversations by posting polls, asking questions, or encouraging people to discuss business-related subjects. Interesting posts make people want to interact and share their thoughts, which can help you create a strong group around your brand.
  • Show who you are: When you talk about your brand on social media, let its personality come through. Whether you want to sound friendly, professional, funny, or inspiring, being consistent with your brand voice helps people connect with your business on a more personal level.
  • Share content made by users: Get your customers to talk about how your goods or services have helped them. Repost content others create on social media pages to show thanks and build trust. This keeps your present audience interested and brings in new ones by showing how happy real people are with your brand.
  • Value of offer: Give your readers valuable information about their interests and needs. Insights into the business, how-to guides, special offers, and special deals are just a few examples. Giving people something valuable gives them a reason to interact with and follow your brand, which can lead to more sales.
  • Hold contests and give things away: Giving and holding contests are great ways to get people interested in and excited about your brand. Get your fans to interact with your posts by liking, sharing, or tagging friends. These activities not only get people more involved, but they also help you meet more people who might become new customers.
  • Show your thanks: Thank your viewers for their help and comments. A simple thank-you can strengthen a friendship. Show that you care about each person in your community by recognising regular customers and highlighting good interactions.
  • Deal with negative feedback professionally: Professionally responding to negative feedback is essential for maintaining a good business image. Respond quickly and empathetically to complaints and offer solutions or compensation if appropriate. By making a lousy experience suitable, you can win back unhappy customers and show others that you care about their happiness.
  • Share content from behind the scenes: Show people what happens at your business. Tell stories about your group, the work that goes into making something, or future projects. Behind-the-scenes material makes your brand seem more real and helps you connect with your audience more deeply.
  • Look at engagement metrics: Review your engagement metrics regularly to find out what kind of material your audience responds to best. Metrics like comments, shares, likes, and general engagement rates can tell much about your audience’s likes. Use this information to improve your plan and keep up your efforts to engage people better.

7. Using content created by users

Using social media to boost sales is a great way to use user-generated content (UGC). User-generated content (UGC) is any content—like pictures, videos, reviews, or testimonials—your customers make and share on social media. Here are some excellent ways to use user-generated content (UGC) to increase sales:

  • Get your customers to share: Ask your customers to use social media to discuss how they’ve used your goods or services. Create a customised hashtag and tell your customers to use it in their posts. For example, you could say, “Share your photos with #MyBrandExperience for a chance to be featured!”This makes you feel like you’re part of a group and gives you accurate content to share.
  • Bring attention to customer reviews: Positive and happy customer reviews can be compelling. Post these recommendations on your social media pages to gain more trust and belief in you. Many people are more likely to buy your goods if they see real people enjoying them.
  • Set up campaigns and contests: Hold contests and efforts that get people to participate. One idea is to have a photo contest where people can send you pictures of themselves using your product. As an incentive, give away prizes or savings. It not only gets people to write UGC, but it also gets more people to interact with and see your business.
  • Put UGC on your profile: You should regularly share user-generated material on your social media profiles. This could be done by sharing customer stories, pictures, or reviews or by making highlight reels of the best ones. Including UGC shows that you value your customers and gives your goods social proof.
  • Put user-generated content (UGC) in your ads: Add user-generated content to the ads you run on social media sites. Advertisements that show real people using your goods can be more trustworthy and relatable. This level of authenticity can make your ads much more successful and lead to higher conversion rates.
  • Build a neighbourhood: Get people to feel like they are part of a group around your brand by getting them to talk to each other. Answer their posts, leave comments on their pictures, and make areas where they can talk about their lives. A strong group builds loyalty and leads to more user-generated content (UGC), which spreads the word about your brand even more.
  • Review and rating tools can help you: Online comments and reviews are a type of UGC that can significantly affect what people buy. Ask people happy with your business to leave reviews on sites like Google, Facebook, and Yelp. Highlight the good reviews on your social media pages to build trust and attract new users.
  • Thank and reward people who donate: Customers who add content should be thanked. Thank them on your social media pages and give them something in return, like a discount, a gift, or a shoutout. Customers are more likely to share their experiences when you thank them for it.
  • Keep an eye on and pick out content: Check social media often for user-generated content (UGC) about your brand. Use social listening tools to monitor comments and hashtags. Choose the best material and consider how you can showcase it on your profiles. This will ensure that your audience always has access to new, natural material.
  • Keep your authenticity: Make sure the UGC you share fits your brand’s style and values. Authenticity is essential, so use genuine customer reviews that show how they feel about your goods. Avoid material that seems too staged or promotional, as it might seem fake.

6. Keeping up with the latest trends on social media

To use Nigerian social media to boost sales, it’s essential to know the newest trends. You can take advantage of new chances and ensure your strategies stay relevant and valuable by keeping up with what’s happening on social media. To keep up with social media trends, do the following:

  • Follow leaders and experts in your field: Keep in touch with people who are marketing and social media stars. You can learn about new trends, best practices, and business news by following influential people on LinkedIn, Twitter, and Instagram. Read their content and join meaningful discussions to stay up to date.
  • Join communities and groups on social media: Sign up for online communities, platforms, and groups that deal with social media marketing. Many professional groups meet on Facebook and LinkedIn to share ideas, tips, and the latest trends. Participate in conversations, ask questions, and share your experiences to learn from others and keep up with what’s happening.
  • Go to virtual events and webinars: Attend workshops, webinars, and virtual gatherings about social media marketing. Many companies and groups in the same field hold online events where experts share their knowledge and ideas. Attend these sessions to learn about new tools, tactics, and trends changing social media use.
  • Keep an eye on social media sites: Check them often for new features, improvements, and changes to the algorithms that control them. Sites like Facebook, Instagram, Twitter, and LinkedIn constantly add new features and changes that can affect how you market your business. Keep up with these changes and make changes to your plans as needed.
  • Look at your competitors and the market trends: Watch what your competitors do on social media and in their marketing efforts. Look at their content, how they interact with their audience, and how they promote themselves to find trends and chances you can take advantage of. Also, monitor more prominent market trends and how people act to see how the social media environment will change.
  • Sign up for blogs and newsletters in your field: Sign up for blogs, emails, and magazines that cover digital trends and social media marketing. A lot of the time, these sources give helpful information, case studies, and analyses of new trends in the business. Reading content specific to your business regularly can help you stay updated on the latest changes.
  • Try out and evaluate new strategies: Try new social media strategies and tactics. Try different types of material, ways to get people to interact with your content, and ways to advertise to see what works best for your audience. If you stay flexible and open to new ideas, you can stay ahead of the competition and quickly adapt to the latest trends.
  • Use statistics and data: Use social media analytics tools to see how well your posts and efforts perform. Examine key measures like engagement, reach, and conversion rates to look for patterns and trends. Data-driven insights can help you improve your strategies and content and exploit new possibilities.
  • Connect with coworkers and peers: You can meet others who work in social media marketing at conferences, networking events, and internet communities. When you get to know your coworkers and peers, you can share your thoughts and experiences and learn from each other’s wins and failures.
  • Keep being adaptable and flexible: Finally, when selling on social media, be flexible in your approach. The world is constantly changing, and trends can shift quickly. To stay ahead of the curve and increase sales, you must be ready to change your plans, try new things, and be open to new ideas.

Read Also. How Do I Handle Customer Inquiries Professionally in Nigeria


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