How Do I Network Effectively At Trade Shows And Fairs In Nigeria?

  • Reading time:11 mins read

Networking is a vital part of making your business grow and succeed. Strong relationships can help your business grow by giving you access to new ideas, partnerships, and chances. In Nigeria, trade shows and fairs are one of the best ways to meet new people and make business connections and knowing how to network effectively at trade shows and fairs is essential. These events bring together business leaders, possible clients, and other entrepreneurs, making them great places to meet new people in your field.

You can show off your goods or services, learn valuable things about your business, and talk directly to essential people in your field at trade shows and exhibitions in Nigeria. But if you want to make the most of these chances, you need to be smart about how you network. It can make a big difference in your connections and the value you get from these events if you are well-prepared and know how to handle them.

This piece will discuss how to network effectively at trade shows and fairs. You will learn how to make lasting connections that help your business, from how to get ready for the event and interact with people during it to how to follow up.

Prepare for the event.

  • Doing research: To get the most out of trade shows and exhibitions in Nigeria, you need to study and plan. The first step is finding events related to your business and market. Look for trade shows and events that bring in essential people, possible customers, and leaders in your field who can give you good advice and chances.
  • Plan the schedule: Once you’ve found suitable events, read through the schedule and figure out who the important people will be there. Knowing the schedule, speakers, and vendors lets you plan your time well and focus on the most important sessions and booths. It is essential to set clear aims and goals for the event. Clear goals will help you stay focused and get more out of your networking efforts, whether you want to find new partners, get leads, or learn about industry trends.
  • network effectively at trade shows and fairs
  • Putting together a professional image: You must look professional to make a good impression at trade shows and fairs. Start by creating marketing tools and business cards that stand out. Ensure your business cards look good, are easy to read, and have all the contact information you need. Your marketing papers should clearly describe your goods or services and be simple.
  • Prepare an exciting pitch: Another critical step is to develop an interesting lift pitch. This short introduction should make it easy to understand who you are, what your business does, and what makes it unique. If you practise your pitch until it comes naturally and makes you feel good, you can give it easily when you meet new people.
  • Dress right: Make sure you’re dressed right for the event. Your appearance should show that you are skilled and follow the rules of your field. Not only does looking good make you feel better about yourself, but it also helps you make an excellent first impression on people you might meet.

To network well at trade shows and events in Nigeria, you should research, plan, and present yourself professionally.

During the event

  • Talking to and working with participants: Approaching and talking to other people at trade shows and fairs is a great way to connect. Say hello with a smile and a firm handshake to start a chat. Before getting into business talks, start with some light, friendly conversation. 
  • Ask questions: Ask people open-ended questions to learn more about them, like what kind of business they run or their event goals. This shows that you’re interested and can lead to deep discussions.
    Pay attention to what other people are saying and answer carefully. This builds a relationship with them and helps you understand their wants and needs. Networking works both ways, so be ready to share your knowledge and offer help when possible.
  • Getting the most people to visit and talk at the booth: Plan your visits to booths and talks to get the most out of your time at the event. Go to your business’s most critical booths and talk to the people there. Get information, ask questions, and tell them you’re interested in their services or goods. This can help you make valuable links and work together.
  • Take part: Attend workshops and presentations to learn more about the business and keep up with the latest trends. These sessions are also great chances to meet other people who work in the same field. Participate in social events and networking meetings put on by the trade show. These casual places can be great for meeting new people and sharing your thoughts.
  • Using technology and social media: Use technology and social media to improve your networking at the event. Connect with other people at the event, set up meetings, and keep track of the most essential classes with event apps. These apps often let you see who else is there and send texts immediately.
    Use event-specific hashtags and post updates and thoughts on social media sites to get involved. This not only makes you more visible but also lets you connect with other people who are following the event. Share your experiences and most important lessons learned in real-time to get people interested and help you make connections.

You can successfully network and make lasting connections at trade shows and exhibitions in Nigeria by talking to and getting to know other people there, making the most of booth visits and presentations, and using technology and social media.

Follow up strategies

  • Organising collected information: Gather all the information you’ve gathered after the event. Sort the business cards and contact information into groups based on possible leads, partnerships, and other links. Write down essential talks and any specifics that will help you remember who you talked to and what you talked about. This will help you be more specific and successful in your follow-up.
  • Good communication for follow-up: To maintain the relationships you have made, you need to communicate clearly. Send personalised emails to the people you met after the meeting, highlighting specific points from your talk to show that you were paying attention and interested. This strengthens the link and makes it possible for more contact to happen.
  • Connect with people: You should also connect with those you met on LinkedIn and other business networks. This will open the lines of contact, let you know what they’re up to at work, and share your news. Setting up follow-up calls or talks can help strengthen these new relationships and find ways to work together.
  • Building and maintaining relationships: Building and maintaining relationships requires more than following up to make and keep ties. You need to talk to each other often to keep these relationships strong. Share relevant news about the business, advise them, or check in occasionally to stay on their minds. Showing your new contacts that you value and care about them builds a good connection and makes you an essential part of their network.

Tell your network about changes, wins, and new projects you are working on for your business. Being honest with your links helps build trust and keeps them interested in your business journey. Maintaining these ties alive over time can create a strong network that helps your business grow.

By tracking the information you gather, communicating afterwards, and forming strong bonds, you can ensure that the connections you make at trade shows and events in Nigeria will last and help your business.

Tips for long-term networking success

  • Consistency in your efforts to network: Consistency is critical to succeed in networking in the long run. Regularly visit trade shows and networking events to stay current on your business. Being familiar with these events lets people know you are there and trust you. Read trade magazines, join professional groups, and talk on online boards to stay current on changes and trends in your field. This ongoing involvement keeps you current and shows you are an expert in your area.
  • Making your brand stronger: Your brand is essential for networking. Regularly showing off your skills will help you become known as an informed and trustworthy professional. You can share your knowledge by giving talks, writing blog posts, or writing for trade magazines. These things showcase your information and make you more well-known and trustworthy.
  • Web presence: Make sure your web presence shows you are a professional. Add your most recent skills, accomplishments, and adventures to your LinkedIn profile. Share content that is important to your network and interact with them often. If you have a solid personal brand, people looking for chances and contacts will be more interested in you.
  • Making the most of your network: Your network is an important asset that you can use to take advantage of many opportunities. Work on projects together, look for business partnerships, and discuss possible business possibilities with your contacts. Your network can provide help, advice, and tools to help you reach your business goals.
  • Look for mentorship from people in your network with a lot of experience. Their advice can give you helpful information and help you get through challenging situations. Also, I support and guide other people by being a coach. Building relationships that work both ways builds trust and makes your network more robust.

It is possible to be successful in the long run if you consistently network, build your brand, and use your network. These tips will help you keep your professional relationships solid and helpful, which will help your business grow and your job move forward.

Read Also. Challenges And Solutions To Managing Your Remote Employees In Nigeria


For your business to grow, you must network well at trade shows and fairs in Nigeria. By planning, acting wisely during the event, and always following up, you can make valuable connections that lead to success. Following these long-term networking tips will make your business relationships strong and productive.

Are you ready to make your business stand out and meet with leaders in your field? Add your business to our online list right away. If you join our list, people will be able to find you more quickly, and you’ll be able to meet new people, which will help you reach your business goals. Take advantage of this chance; sign up immediately to begin your networking journey in Nigeria.